We're here to change the industry.
autoZnetwork was built out of a need for modern technology in the automotive industry. After a decade inside the dealership, we set out to change the standard for what dealer software should be.
Working with dealers across the country, we saw the same thing everywhere: scattered tools and disconnected data. So we built the one-stop shop for a dealership's entire online presence.
What we build on
Disrupting the automotive space comes down to three principles behind every product we ship.
Speed to Market
Get your vehicles online faster. Every workflow is built to shave time between intake and the front line.
Connected Data
Your data, accessible. API-first from day one, so the numbers your store runs on are never locked away.
Real-Time Connectivity
Updates the moment they happen. Pricing, photos, and syndication stay in sync across every channel.
Help great dealers become dream teams
Dealerships don't lose deals because their people aren't good — they lose them to friction. Data trapped in one system, photos stuck in another, pricing that's always a step behind the market.
We put inventory, merchandising, appraisals, management, and data on one connected platform, so a unit only has to be entered once and every person on the team is working from the same live picture. Great dealers, finally running like a dream team.
It's been a long road, but we've scaled
We started with dealer websites, then re-thought the entire dealership from the ground up.
Founded by Collin Pedersen
An idea gets put to the test: a new way to manage a dealership online, built from a decade inside the store.
Chris O'Brien joins as Co-Founder
With a CTO on board, we take on the hardest part of the business — inventory management complexity.
The marketing team expands
Topher Welsh joins to lead video and content, and merchandising becomes a core part of the platform.
Operations & onboarding scale up
More dealers, more results. Philip Adams joins as VP of Operations to scale how we bring stores on board.
Inventory management comes to a cross-road
As we realized legacy valuation and inventory management systems were slowing down our vision, we set out to bring those tools into our all-in-one solution.
AI changes the way we and our dealers operate
Within the span of a year, AI has changed the game and we restructured all of our applications to be AI compatible for ourselves, and our dealer partners.
Meet the Executive Team
We're not new to the car business, and we're not new to tech. This crew of marketing and technology pros is your go-to for everything digital in the dealership.
Collin Pedersen
Co-Founder / CEO13 years in automotive MarTech for independent dealerships. Constantly brainstorming the next best way to blend code and marketing strategy.
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Chris O'Brien
Co-Founder / CTO6 years building automotive MarTech software in the greater Seattle area. Cranking out efficient code to solve dealer needs all day, every day.
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Topher Welsh
Marketing Guru10 years in automotive marketing and content. Producing high-quality video, motion graphics, and social ad campaigns that move metal.
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Philip Adams
VP of Operations10+ years across operations and marketing in automotive, driving financial and operational success for dealers across the nation.
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